The Constant Innovator


Description of Nike’s Cricket in the traffic jam ad
May 20, 2008, 8:19 am
Filed under: Written works | Tags: , , , , , ,

For an assignment in ISB’s “Marketing and Design Ethnography” course, we had to choose an ad to write about. I chose a Nike ad on TV (http://www.youtube.com/watch?v=Mpvuz8gg79Q) which featured ordinary folks playing cricket in a traffic jam. Here is the write-up for it (it is a description along with screen shots of key scenes – it is not the complete report).

Link to PDF

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